Landing Page Optimization Breakthrough

by admin

I came across this video discussing what appears to be a real breakthrough in landing page optimization.

It sounds like this new tool from OnDialog will move the development of optimized landing pages from the IT department to the marketing department. With tools in the marketplace like Omniture’s (formerly Offermatica) Test & Target and Google’s Web site Optimization there are some heavy hitters that OnDialog will have to compete with. The Beta launched this week so let’s keep an eye on this and see if the competition will come out with some similar tools to allow the marketer to get new landing pages up and running without much technical skill.

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