DRTV and SEO
by Gideon Rubin
I was reading some recent articles about DRTV and how to set up and manage a successful campaign. It is important to have both your SEM and SEO already set up before you launch your DRTV campaign. If you do this correctly, your unique urls and branded search will generate the actions you desire instead of sending visitors to your competition.
After experiencing the pain of manually managing over 800 unique DRTV URLs for an Education campaign I came to the conclusion that there must be a better way. There wasn’t, so we built one. We now have the ability to manage, track and SEO optimize hundreds of unique urls with our specialized software. It allows the marketer to not only build these sites easily but also push updates and manage all the pieces end to end without much technical knowledge. Best of all it helps drive highly targeted search visitors to your offer to they convert.
Has anyone else found helpful tools for the convergence of DRTV with online media?
You might like this DRTV quiz – less about DRTV / SEO optimization, and more about how to really drive DRTV results. http://www.loudamplifiermarketing.com/drtv-savvy-take-the-drtv-quiz/