Last week there was a plethora of coverage for URL shorteners just after bit.ly landed 2 million in vc funding.
When it was announced that bit.ly landed some investment money, the peanut gallery came alive.
As is my custom, I began to research URL shorteners (because I enjoy improving upon new ideas). I quickly realized how easy [...]
It is important to have both your SEM and SEO already set up before you launch your DRTV campaign. If you do this correctly, your unique urls and branded search will generate the actions you desire instead of sending visitors to your competition.
Finding the best keywords to optimize your site for can take forever. Make sure you start with the right tools so you get good answers and use your time wisely. Try some of the most used keyword building tools and some of the others before coming up with your final keyword targeting strategy.
Who will decide if the Google, Yahoo! convergence is good or bad? Well the consumers will vote with their searches.