Performance Marketing Blog

rev⋅o⋅lu⋅tion
–noun
a sudden, complete or marked change in something: the present revolution in church architecture.

Don’t even bother googling it, it doesn’t exist. I just made it up.

After spending a little time watching the evolution of Twitter, which quickly followed the revolution of media, I find myself blown away at the incredible rate at which innovation is occurring. Each new week represents a different week than the past one. A new product, service, or feature pops up almost seemingly daily.

The actual idea of Twitter seems somewhat useless to me as it stands now, or atleast it is a fad. But something that grows as quickly as Twitter and gains a following the size the Twitter has, means that there is clearly something to it.

Facebook should also be mentioned on this note, because it to, has grown rapidly.

What have both Twitter and Facebook given us? They have inspired innovation into those who thought they could not be innovative. Every day I spend searching Facebook or Twitter yields another creative individual who has reached out in someway, shape, or form. Which is truly incredible if you think about it.

As social media uses the Internet as its medium, it reminds me of what the printing press did for the distribution of literature. By taking an author and directly connecting him/her to a reader, it is creating an intimate connection between the two that could not possibly have had the same effect if it required an intermediary. Nothing is lost in translation.

Social media gives the “little guy” the means to overcome the various barriers to entry that exist in society as a whole. Whether it be lack of opportunity, lack of wealth, or the absence of a voice, social media reestablishes the dialogue between author/reader and creates a real-time dialogue.

The rapid rate of innovation in the social media market, due in part to services like heroku & herokugarden, seems to be accelerating when an application can be built quickly thanks to the Twitter API.

Sometimes when life is coming at you so fast, you can miss quite obvious things. Today I realized that the innovation that is happening online right now is unprecedented. All across the world people are connecting together through all sorts of innovative ideas sprung from the social media platform. The most exciting part is the fact that this is just the beginning.

I predict that a companies social media standing will have an undeniable affect on the repor that they hold with their customers. Which is why AT&T will be the last company to give into social media, the top dogs in the auto industry won’t even get a chance to take a swing, and @oprah will turn into a phenomina.