Google and Yahoo! Same Stuff Different Place
by Gideon Rubin
This recent TechCrunch post it very interesting:
http://www.techcrunch.com/2008/09/27/look-yahoo-we-just-cant-afford-a-monopoly-in-search-advertising/
Who will decide if the Google Yahoo! convergence is good or bad? Well the consumers will vote with their searches.
If Yahoo! and Google continue in this direction people will get tired of using different methods to get to the same sponsored results. My thinking is they will probably look for new ways to get guidance and answers to their questions. Perhaps asking through their social network or services like Yelp or possibly relying more heavily on their favorite media tagging sites like Digg and Del.icio.us or new content aggregation products still in the making. Simply Ideas recently spun-off an internal project into MicroGravity Media to help the consumer find highly targeted content all in one place. More to come…
