We are working hard to make education web sites that provide people interested in going to college the tools they need to figure out what they want to study and which school is right for them, whether an online school or campus based. My past experience starting one of the leading education portals on the Internet has taught me a lot about what works and what doesn’t, but it really provided the motivation to “build it better.” Basically when I looked at all the education web sites on the Internet it appeared to me that they missed the opportunity to take advantage of some of the newest web 2.0 technologies, and more importantly, provide a very relevant and valuable service to potential students. So for now take a look at www.collegematchingservice.com where our mission is to become a leading destination site for individuals across the US looking for their perfect college. Utilizing our proprietary matching algorithm and advanced technologies as well as research and input from hundreds of schools, CMS knows what colleges fit individuals’ needs and profiles, and thus provides a highly refined matching service.

Over the coming months we will be launching several sites and services to address what we see as this market opportunity in the education space. As we continue down this path and further this social and technological experiment I will continue to share my own thoughts and ideas related to education on and off the Internet as well as more general information about the challenges and developments in Performance Marketing. I will invite people from the Simply Ideas Network, which includes partners, clients, and friends to provide their insights and I invite you to help us build on the knowledge and experiences in the Performance Marketing community.